Matt Lunsford is the founder and co-owner of

Polyvinyl Record Co. Polyvinyl Record Co. is an American independent record label headquartered in Champaign, Illinois. The label also has satellite offices in New York, Austin, and the Bay Area. Polyvinyl has put out over 400 releases to date. The Polyvinyl roster ...

, an American independent

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...

headquartered in Champaign-Urbana, Illinois.

Early years

In 1994, while attending high school in

Danville, Illinois Danville is a city in and the county seat of Vermilion County, Illinois. As of the 2010 census, its population was 33,027. As of 2019, the population was an estimated 30,479. History The area that is now Danville was once home to the Miami, K ...

, Lunsford and his then-girlfriend (now wife) Darcie published a fanzine called ''Polyvinyl Press''. After releasing a pair of 7"s and ''Direction,'' a 20-track compilation album documenting the Midwestern D.I.Y. scene, ''Polyvinyl Press'' officially transitioned into Polyvinyl Record Co. in 1996. At this point, Lunsford decided to drop out of college (where he had been pursuing an engineering degree) to focus on the label full-time. As recounted in the book ''Post: A Look at the Influence of Post-Hardcore 1985-2007'', Lunsford's relationship with Polyvinyl's first break-out band,

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, formed during time spent skateboarding with a couple of the group's members. Lunsford says the DIY ethos of skateboarding "defined my personality."

Career

As of 2015 Polyvinyl had released over 300 albums from over 100 artists under Lunsford's watch. In 1998 Lunsford became friends with the members of

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and encouraged the band to record an album. In 1999, Lunsford decided to release their debut full-length even though the band broke up. ''

'' has gone on to garner considerable acclaim in the time since its release, including a #6 ranking on ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...

s list of the 40 Greatest Emo Albums of All Time. Lunsford has been credited as a producer on two Braid releases - '' Movie Music Vol. 1'' and '' Movie Music, Vol. 2'' - as well as an art director on the 2008 of Montreal album '' Skeletal Lamping'', which was part of the groundbreaking ''Skeletal Lamping Collection''. In 2009, Lunsford was interviewed for a ''

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'' article about

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because Polyvinyl was considered one of the site's "earliest success stories." According to Kickstarter, Polyvinyl's project was the platform's most-funded project for a 57-day period. In 2014, Lunsford received an executive producer credit for his work on the of Montreal feature-length documentary ''The Past Is a Grotesque Animal,'' which was released via

Oscilloscope Laboratories Oscilloscope Laboratories is an independent film company and distributor founded by Adam Yauch and former TH!NKFilm executive David Fenkel. It also has a recording studio and film production facilities. Fenkel returned to the company on May 4, 20 ...

. In 2018, Polyvinyl entered into a partnership with Brooklyn-based label Double Double Whammy. DDW co-founder/owner Mike Caridi has been enthusiastic about the pairing, telling ''

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'' "I’ve learned a ton from them. I talk to them pretty much every day—they’re kind of like mentors in a way."

References

External links

Official Polyvinyl site

Polyvinyl Label History
{{DEFAULTSORT:Lunsford, Matt Living people American music industry executives 1976 births